The Top 3 Ad Campaigns You Should Be Running And Why

There are a lot of options when it comes to promoting your eCommerce business and products on the internet. At first blush, it can be daunting and if you don’t know where to start and how to focus your efforts, it can be downright overwhelming. Many online advertising experts and agencies try to do too much for their clients, spreading advertising budgets too thin and not getting statistically significant results with the tests they run. 

When it comes to digital advertising, focus and a clear plan is key. When you don’t know where to start, these are the top advertising placements we’ve found to be fundamental to any eCommerce online strategy time and time again. 

Remarketing

You need a solid remarketing campaign! Potential customers that visit your website and don’t convert right away are displaying some of the highest purchase intent out there. Get those people to cross the finish line and make that purchase with remarketing / retargeting advertising campaigns.

Our favorite for eCommerce? Dynamic Product Ads. 

Dynamic Product Ads are supported in most media platforms, think Facebook, Google, Pinterest and the like. Once your shopping catalog is connected to any of these platforms and proper event tracking is in place, a potential buyer can be shown the exact item they were eyeing on your site. Get them to fall in love and bring it home with dynamic product ads. 

Shopping

Shopping advertising campaigns on Google are a great place to advertise your eCommerce products. Someone searching on Google for an item is either in the research phase or is already interested in a product you sell so let's get their eyes on it at that moment! 

Prospecting

Prospecting ads are the closest thing to a customer cold call. Identifying which audiences to prospect, on which channels, and with what message can become an overly complicated process if trust is placed in the wrong hands. That said, new customers can be the lifeblood of your business so it is important to focus advertising efforts on feeding the very top of your funnel with prospecting advertising campaigns.

The best place we’ve found to start for a successful prospecting campaign is with these audience types. A lookalike audience of your current customer base, an affinity and/or competitor audience targeting similar companies to your own business, and utilizing interest targeting to hone in on new customers is a great way to begin and get a lay of the land. From there, you can optimize toward the targeting audiences that perform, a/b test ad copy and creative to make your offering as compelling as possible, as so on. 

There it is! These advertising campaigns are the basic campaign types we'd recommend any eCommerce business to start with. This plan casts just wide enough of a net to learn from without overdue stress and complications. From this launching point, your business can learn what works and expand your online advertising strategy more effectively.

Of course, we’d love to help you get started with their online advertising and provide a personalized strategy for your business. If that interests you, contact us.