Case Study: Meta Site Speed + Therabody

Key optimizations:

  • Reduced Lead Contentful Paint by 79% & reduced blocking time by 36%

  • Resizing images without sacrificing quality

  • Hosting videos / GIFs instead of directly embedding in the page

Performance:

  • Mobile speed score increased from 20 to 49

  • Impressions remained stable

  • Purchases increased by 8%

  • CPP decreased by 8%

  • ROAS increased by 6%

meta site speedGuest User