Hiring: Agency Director

Who You Are: You can orchestrate a symphony. You’re incessantly curious and probably a little anal. You cringe when you misspell someone’s name. If you’re presented with something you know nothing about, you dive in fearlessly to learn more. You love learning something new each week and doing things out of your comfort zone. You are thoughtful, empathetic, and impeccable with your word.

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Alexandria Hart
Case Study: Meta Site Speed + Therabody

Key optimizations:

  • Reduced Lead Contentful Paint by 79% & reduced blocking time by 36%

  • Resizing images without sacrificing quality

  • Hosting videos / GIFs instead of directly embedding in the page

Performance:

  • Mobile speed score increased from 20 to 49

  • Impressions remained stable

  • Purchases increased by 8%

  • CPP decreased by 8%

  • ROAS increased by 6%

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Case Study: Meta Site Speed + Castlery

Key optimizations:

  • Reduced Speed Index by 73% & reduced blocking time by 87%

  • Reduced Time to Interactive by 69%

  • Only using necessary tracking script

  • Sizing down images for mobile

Performance:

  • Mobile speed score increased from 20 to 43

  • Impressions remained stable, Link Click to LPV rate increased by 7%

  • Results increased by 42%

  • CPR decreased by 30%

  • CVR increased by 40%

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How to Show Brand Transparency in Advertising

In today’s digital age, brand transparency has become an essential tool in the constant battle to stay relevant with the younger half of the population. So, why brand transparency? The more information we have access to at our fingertips, the more we expect to be given from the brands we buy from.

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Guest User